CRM Framework- Commitment
Commitment
The next step in the CRM framework is commitment. A customer is committed to a company only when he considers the relationship to be important. Click this link where we discuss commitment in detail.
The next step in the CRM framework is commitment. A customer is committed to a company only when he considers the relationship to be important. Click this link where we discuss commitment in detail.
ILLUSTRATION
The image below illustrates the CRM framework.
Class Sessions
1- Benefits of CRM
2- Marketing Benefits
3- Service Benefits
4- Benefits to Customers
5- Learning Goals
6- Four Types of Bonds
7- Types of Defectors
8- Strategies to reduce customer defections
9- CRM Framework -Switching
10- CRM Framework -Satisfaction
11- CRM Framework -Trust
12- CRM Framework -Commitment
13- CRM Framework -Loyalty
14- Summary
15- Additional Resources
16- summary
17- Additional Resource
18- Characteristics of Service
19- Customer Defection in Service
20- Summary and additional Resources
21- Sales Force Automation